Why Pop Up?
The concepts of pop-up and nomadic retail have soared in popularity over the last number of years. Today they make more sense than ever!
Initially, popups started as the trendy thing to do to grab audiences’ attention with limited offers and unique retail experiences. Then, short term leasing became a strategy for some business, that pop-up stores to ignite new market segments and get real time feedback to products and retail concepts. All of this still applies, as does the win-win-win value created when brands fill landlords’ vacant retail space with interesting popup experiences for shoppers.
The constant evolution of pop-up stores, their impact and presence in shopping destinations proves that they’re here to stay as a smart retail concept.
1. Pop up a shop to prototype
The most obvious reason to pop up a shop is so that you can see for yourself whether investing in a permanent retail store will be worth it. You will quickly gain insight into the local market and opportunities for your brand and business to thrive.
For startups, in these times of lean business modelling, popup shops allow you to ‘fail fast and succeed faster’. Pop-up stores can be used to test virtually anything – from a revamped marketing strategy to a new product or a potential new store location, or to unveil satellite concepts– in a low-risk setting because you’re not making a long term commitment upfront.
2. Take online business offline
Online retailers benefit from popping up temporary stores as this enables customers to touch and feel the products that they may only see online. Popup shops can aid in building brand trust with new clientele and introduce online stores and their product lines to shoppers in a physical environment.
‘Online’ has become a crowded space, especially for brands that are still building a following and customer base. These businesses will do well by creating engaging offline experiences that will encourage audiences to shop online, and build brand loyalty.
3. Clear stock
Big brands and retailers use popup shops to move distressed stock by doing end of season clearance sales that will not interfere with their new lines in stores. Unsold inventory can burn a hole in company profits and is costly to keep on warehouse shelves, while it continues to lose value as it gets older. A pop-up shop can be the perfect platform to give old stock a new life; to sell the last of the season’s range and allow retailers to recoup what they can and clear space.
4. Create an Experience
Probably the most important reason to be considering popping up a shop is to create a unique brand experience – one that sets you apart, creates or strengthens loyalty, and amplifies the perception of your brand.
Now, more than ever, people value real life connections and engagement. Pop-up. stores are a way to create the space for those connections to happen in an environment that’s true to your brand.
Why PopUp Shop Shop
PopUp Shop Shop is a one stop shop for all you need to pop up in South Africa. We make popup shops a breeze for brands and property partners.
PopUp Shop Shop is a digital marketplace that makes it easy for brands to find and secure spaces available for short term rental in shopping destinations across South Africa.
Property partners can list details of vacant stores available for popup shops on the PopUp Shop Shop platform; quickly review qualified brands’ profiles, schedule viewings and receive complete tenant applications documents.
In addition to simplifying the process of finding and securing space to popup, we’ve designed a PopUp Kit that includes modular shop-fitting for hire and purchase, and all the general store services (such as design, certified electrical, wet-works and handymen) you need to set up a shop in a cost and time effective manner.
Thanks for connecting us to an opportunity that matched our business so well. We are grateful for the seamless experience.
Our popup was the biggest risk we had taken, as the financial investment was much more than we had laid out before. With PopUp Shop Shop’s guidance the process was smooth and really simple. We have learnt so much about our brand in a short space of time!
Africa Your Time is Now
What a fantastic first two days of our popup at The Zone! The reception and vibe is just marvellous. We look forward to the months ahead. Thank you so much for everything.