Howard Centre
Howard Centre is a community centre situated in Pinelands, Cape Town.
It has over 40 shops including anchors like Woolworths, Clicks and Pick n Pay.
Howard Centre mall offers everything you need, including friendly staff and a light atmosphere. It has been in operation for more than 30 years and has become a trustworthy destination within the Pinelands community. It also neighbours surrounding areas such as Observatory, Thornton, Kensington, Mowbray and Maitland.
It features banks, multiple restaurants and food vendors, books and stationery stores, fashion stores, a florist, medical outlets, health and beauty vendors, technology stores and so many others. Howard Centre truly has something for every kind of shopper!
The Crowd
- Age: 35-85
- LSM 8-10
- 80% Female, 20% male
- Generally conversative audience
- Life stages: Full nest 35-40 yrs ( 60%), Empty Nesters 50-60 yrs (40%)
- Race: White (50%), Coloured (30%), Black (10%) and Indian/Asian (10%)
Facts & Figures
- GLA: 15 000 sq m
- Number of stores: 40
Home Truths
- PopUp Concept to be approved by Centre Management.
- Space may be provided as white box (no base fittings)
- FICA approval required.
- Stores may only be available for short term rental (gap leases) with no extensions possible
Previous PopUps
- None yet
