A Store Named Beautiful

A series of curated popup installations that feature up and coming local fashion and lifestyle brands that team up to test retail, offer previews of range extensions and interact with their shoppers.

The featured brands appeal to the consumer that desires to be ‘dressed in African brands from head to toe’ and  include makers of accessories, clothing, intimate wear, shoes, bags and other lifestyle  and home accessories. 


Number of PopUp installations to date


Brands featured in the collab


New online fans and followers