Parkhurst
Parkhurst’s 4th Avenue is one of Johannesburg’s most loved high-street retail destinations, a tree-lined stretch where boutique brands and curated experiences thrive. Local retail residents include some of our favourite local independent brands, like Hannah Lavery, Asha Eleven, Jane Valken, Sitting Pretty and Zeitgeist.
The area blends affluent residential surrounds with a steady stream of stylish shoppers, weekend browsers, and destination visitors who come for the atmosphere as much as the retail experience.
Here, in Parkhurst, is where a well-placed pop-up can enjoy premium visibility, high foot traffic, and a community that values quality and individuality. The right retail concept here doesn’t just trade, it becomes part of the street’s story. We highly recommend grabbing any opportunity to pop up in Parkhurst, as they do not come around often!
The Crowd
- Affluent, stylish shoppers from Parkhurst, Greenside, Rosebank, Sandton (and beyond)
- Predominantly 28 to 55 years old
- Loyal local residents and destination visitors who come for “the Parkhurst experience.”
- Strong gifting, décor, fashion and lifestyle purchasing habits.
Facts & Figures
- Median Parkhurst household income: R720 000+ per annum
- The area’s close proximity to other businesses, and residential routes attracts strong weekday and weekend trade.
Home Truths
- High rental rates charged in the area, are balanced by affluent spend and premium brand positioning
- Best for brands that can translate footfall into high basket values.
Previous PopUps
More coming soon!