PopUp Shop Shop connects property partners with innovative retail brands using pop-ups to introduce new ideas, test locations and build community.
Pop-ups offer a flexible way to activate vacant spaces, introduce fresh retail concepts and maintain momentum between long-term tenancies.
Our mission is quite simple: to make it easy to connect great new retail concepts with the right spaces - quickly and smoothly.
List Your Property's Pop-Up Space
Connect with great pop-up brands
Profile your property
We start by profiling your shopping destination - it's easy. Share your marketing information, centre maps, and audience demographics, and we’ll shape your property profile to inform pop-up brands about your environment and short-term retail opportunities.
List pop-up opportunities
List available pop-up spaces quickly and with minimal admin. These opportunities are shared directly with relevant brands on our platform and are not publicly advertised on the website.
Connect you to pop-up brands
Receive requests from qualified brands that are prepared for short-term retail and aligned to your requirements. You review brand profiles and pop-up concepts and decide which to pursue.
Simplify short-term leasing
We handle the nitty gritty, but you’re still in control. We coordinate the short-term leasing process, while you retain full right of approval. Our team supports the process from request through to launch, ensuring clarity at every step.
Trusted by leading leasing teams
Why PopUp Shop Shop?
What partners say about working with us
Denshé Beauty | Brand
PopUp Shop Shop understood exactly what we wanted and how to deliver it within the constraints of a start-up. Janine brought our vision to life in a way we hadn't fully imagined ourselves. The space, the location, the experience - it all feels just right.
Denise Mulenga-Ottesen
Founder
204 Oxford | Property
PopUp Shop Shop’s real interest in nurturing new businesses, combined with their ability to place the right concept in the right space, is truly exceptional. The team’s consistent, efficient communication and commitment throughout the process made all the difference, ultimately resulting in a placement that feels both seamless and successful.
Ilze van Heerden
Centre Manager
Africa Your Time is Now | Brand
"What a fantastic first two days of our popup at The Zone! The reception and vibe is just marvellous. We look forward to the months ahead. Thank you so much for everything."
Papama Ramogase
Director
V&A Waterfront | Property
Thanks so much for all your help and trouble to fill our unexpected vacancies this season. You’ve been so amazing and quick; not to mention the great quality of the pop up options you’ve presented!
Hanlie Rennie
Retail Leasing Manager
Lola Lifestyle | Brand
“Our pop-up was a big financial risk for us, but with PopUp Shop Shop’s guidance the process was smooth and simple. We learned so much about our brand in a short space of time.”
Lene Johnson
Founder
Frequently asked questions
for property partners
A pop-up is a temporary retail or brand experience, commonly used to test concepts, markets, and locations or for brand building and short-term commercial activation. The short term retail approach is a great way for retail brands to gain insight into realities of physical retail before making a long term lease commitment.
Pop-ups can range from a few days to several weeks, but most short-term leases facilitated through our platform run for 3 to 6 months as a start.
Yes. Every pop-up facilitated through PopUp Shop Shop operates under a formal short-term lease agreement. We manage the process from application to sign-off, so your leasing team isn't left chasing paperwork.
There is currently no cost for landlords or property owners to list properties and pop-up opportunities on PopUp Shop Shop. Brands pay us a Matching Fee for successful pop-up leases. Note that a conversion fee applies when a pop-up wants to convert to a permanent tenancy, or a lease duration longer than 12 months.
No. We don't publish listings or pop-up lease terms on our website. Opportunities are only shared with brands who've completed a Pop-Up Request and have been qualified through our platform. Your space, and the terms attached to it, stay visible only to the brands that have been vetted as a genuine fit.
Pop-up brands contract directly with you under agreed lease terms. We facilitate the match and the process, but the lease sits between you and the tenant. We're not a party to it, and we don't carry any of the tenant's obligations.
Pop-up brands are responsible for fit-out, staffing, trading and breakdown, in line with your centre’s operational guidelines.
We work with both established retail brands and high-quality emerging concepts. For some, a pop-up is a new market test. For others, it's their first physical store. Every brand goes through our vetting process before reaching you, so what lands in your inbox has already been assessed for readiness and fit.
We've spent years building relationships in the pop-up space, and that experience shapes how we screen every request. Before a brand reaches you, we review it for readiness, concept clarity, and fit with your centre's positioning. It's why property partners come back to us: the brands we send through are ready to trade, not just interested in a space.
To get started, use the List a Space link on this page. Our team will guide you through onboarding and help you set up your property profile.
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