A Brazilian, high-trend footwear brand with a nostalgic 80’s appeal. Melissa’s hallmark jelly shoes (which include adorable mini-Melissas) are made of high-quality, fruit scented (!) PVC plastic that is 100% recyclable.

Melissa SA’s popup stores are intended to grow brand awareness and sales, and to bring a fresh perspective to footwear retailing in South Africa. The brand opened two popup shops at the end of 2019, one at Sandton City and the other popup at the V&A Waterfront  to compliment their existing retail outlets.


PopUp Stores opened in 2019


Months it took to secure prime locations


Pairs of shoes sold so far