Love x Africa / A Store Named Beautiful

The Love x Africa PopUp Shop is a curated concept store that showcased Africa-inspired brands offering affordable luxury. The brands invited to participate have a moving narrative, are original and highly appealing. The collaboration spear-headed by Gugu Nkabinde (of Gugu Intimates) gives like-minded entrepreneurs the opportunity to share resources and leverage off each-other’s communities in a shared retail setting. 

Love x Africa was hosted at The Zone @ Rosebank in February and March 2018.

10

Number of Brands participating in the PopUp

970

Average weekly Instagram profile visits

7

Weeks popup duration