Africa Your Time Is Now

More than a fashion brand, this campaign is a re-awakening and re-ignition of the Africa influence. There has never been a more pressing time to boldly express a sense of Afro-optimism. Created by fashion designer, Papama Mtwisha, who also enjoyed an illustrious career as a fashion editor for local  publications including Destiny, True Love and Oprah, the campaign includes a statement fashion brand. 

Africa Your Time is Now opened a beautiful, collaborative popup store at The Zone @ Rosebank that featured a curated collective of brands that truly love Africa and embody her beauty, design and craftsmanship.


Brands in store


New online followers


Women behind the concept