Africa Your Time Is Now
More than a fashion brand, this campaign is a re-awakening and re-ignition of the Africa influence. There has never been a more pressing time to boldly express a sense of Afro-optimism. Created by fashion designer, Papama Mtwisha, who also enjoyed an illustrious career as a fashion editor for local publications including Destiny, True Love and Oprah, the campaign includes a statement fashion brand.
Africa Your Time is Now opened a beautiful, collaborative popup store at The Zone @ Rosebank that featured a curated collective of brands that truly love Africa and embody her beauty, design and craftsmanship.
Brands in store
New online followers
Women behind the concept