V&A Waterfront

Victoria & Alfred Waterfront, Cape Town

The V&A Waterfront is one of Africa's most visited mixed-use precincts.Its setting is simply spectacular, catering to both local and international visitors with extensive dining, retail, leisure and entertainment facilities.

It welcomed 25 million visitors in 2025, with December alone drawing 3 million people. With over 450 retailers, 15 hotels, 7 museums and live entertainment year-round, it draws a uniquely diverse audience: 60% Capetonians, 17% domestic tourists and 23% international visitors. 

Vacancy sits at a near-negligible 0.3%, which makes it clear that short term opportunities here are rare - and for good reason.

If you want the biggest, most diverse audience in South Africa, this is it.

The Crowd

  • 25 million visitors per year 
  • 60% Capetonians, 17% domestic tourists, 23% international visitors
  • LSM 7 - 10+
  • Must-visit for all Cape Town visitors; essential local spot for shopping, dining and entertainment

Facts & Figures

  • 450+ retailers across the precinct
  • 15 hotels; 7 museums; live entertainment 365 days a year
  • 23,000 people work within the Waterfront neighbourhood
  • Annual retail sales: R11 billion+ (2025); 7% year-on-year growth

Home Truths

  • FICA approval required
  • PopUp concept subject to centre management approval
  • Centre's design and fit-out criteria to be strictly adhered to

Previous PopUps

  • Melissa SA
  • PRESENTSpace
  • The Ultimate Summer Pop Up by Beach Cult