The Pavilion Mall

Westville, Durban, KwaZulu-Natal

The Pavilion (affectionately known as The Pav)  is KwaZulu-Natal's oldest super-regional mall and still one of its best-loved. Its iconic domed architecture has defined the Westville skyline since 1993, and its enduring community loyalty across three decades says everything about the quality of the experience it delivers. 

The centre draws 1.2 million shoppers per month from a broad, diverse Durban catchment. With 273 stores including a newly refurbished food court, a brand-new Virgin Active and over 40 restaurants and food outlets, it's a full-day family destination.

For pop-up brands, the combination of consistent high footfall, a broad, quality-seeking demographic and a proven entertainment-led dwell time make The Pav one of Durban's most commercially reliable pop-up environments.

The Crowd

  • 1.2 million shoppers per month
  • 57% female, 43% male 
  • LSM 8+; professional and family-oriented
  • Average age 25 to 64

Facts & Figures

  • GLA: 122,768m² 
  • Entertainment: 11-screen Nu Metro cinema (including 4DX); new Virgin Active; Fun Company; recently refurbished food court
  • Anchors: Checkers Hyper, Pick n Pay, Edgars, Game, Woolworths
  • Trading hours: Mon to Sun 9am - 7pm; food court and entertainment until 10pm daily

Home Truths

  • The entertainment-led dwell time means shoppers are relaxed, in-mall for longer and more open to discovering something new.
  • PopUp concept subject to centre management approval
  • Space may be provided as white box or grey boxes with no base fittings; design and fit-out criteria to be adhered to