Mall of Africa
Waterfall City, Midrand, Gauteng
Mall of Africa is South Africa's busiest shopping mall, and officially voted South Africa’s Coolest Mall for eight consecutive years.
Located in Waterfall City on the N1 at the Allandale off-ramp, it’s positioned perfectly in between Johannesburg and Pretoria, in an area that has become Gauteng's most ambitious mixed-use urban developments.
Since opening in April 2016, Mall of Africa has consistently outperformed expectations. Foot count hit a record 17.2 million in the 12 months to April 2026, while trading density grew 4.8%, generating close to R600 million in retail sales per month.
For brands that want to operate at the highest possible level of visibility and quality, this is South Africa's most compelling retail address. However, with a 99% occupancy rate, spaces for short term rental here are not guaranteed, and always curated by the landlord’s team to ensure perfect brand-product-market fit.
The Crowd
- Record 17.2 million visitors in the 12 months to April 2026, up 7% year-on-year
- Approximately 60% female
- Core demographic aged 25 to 49
- LSM 7 to 10+
- Primary catchment of 65,000 affluent Waterfall City households
- Weekend peaks of up to 80,000 visitors daily; with a steady weekly footfall.
Facts & Figures
- GLA: 131,038m² across two retail levels plus outdoor plaza
- 300+ local and international stores and 30+ restaurants
Home Truths
- Mall of Africa has a dedicated pop-up space, SOOK for short activations (not facilitated by PopUp Shop Shop).
- 99.2% occupancy means retail space is hard to come by. Jump at any opportunity!
- FICA approval required
- Independent PopUp concepts are curated by centre management
- Space and fit-out must meet Mall of Africa's design and presentation standards