Hemingways Mall - East London
Cambridge Village, East London, Eastern Cape
Hemingways Mall is East London's largest shopping and entertainment destination, and it's just getting better, with a brand new East Wing, adding 4,000m² of retail space with a fresh aesthetic and improved shopper flow.
The incoming tenant list tells its own story: iStore, MaXhosa Lifestyle, Poetry, Dermalogica, Pringle, Fabiani, Standard Beauty and Toys R Us all opened at Hemingways in 2025/2026.
Hemingways Mall is the Eastern Cape's fashion capital and offers a great selection, from Fabiani to Forever New, Pringle to Pep, plus G Star Raw, Foschin, Bogart Man and more.
With over 160 stores, this is a destination with real scale, real momentum and a captive regional audience.
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The Crowd
- Approximately 9 million visitors annually
- Core catchment LSM profile: 54% LSM 8 to 10 within 5km
- LSM visitation: 50.2% LSM 5 to 7; 40.4% LSM 8 to 10
- Broad demographic mix: urban families, working households, students and a growing youth segment; over 60% of the Buffalo City Metro population is under 35 years old
Facts & Figures
- GLA: 74,000m²
- 160+ stores across two levels plus a new East Wing
- Key anchors: Woolworths, Checkers, Pick n Pay, Edgars, Dis-Chem (flagship), Clicks (largest in Africa), TFG, Mr Price, Tsogo Sun Casino, Southern Sun Hotel
- Notable brands: MaXhosa Lifestyle, iStore, Lacoste, Fabiani, Pringle, Guess, Spitz, G-Star Raw, Bathu
Home Truths
- Hemingways dominates East London retail. There is no comparable super-regional in the metro.
- Pop-up kiosk spaces are also available on minimum 3-month leases.
- PopUp concept subject to centre management approval
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