Eastgate Shopping Centre

Bedfordview, Johannesburg

Eastgate Shopping Centre in Bedfordview is one of Johannesburg’s busiest retail destinations, drawing a very wide and diverse crowd. This super-regional shopping centre draws over 2 million shoppers per month, with 80,000 visitors on a typical Saturday alone. 

With 300 stores, that includes a strong fashion representation alongside all the major anchors, and lots of family entertainment on offer. The crowd skews majority male (54%), which is unusual for a major Joburg mall… Nevertheless, this mall is busy and its audience is broad. 

The centre has evolved significantly since it first opened in 1979. It has wide walkways, well considered nodes and a beautiful open-air piazza for alfresco dining and sociability. 

The Crowd

  • 2 million+ shoppers per month; 80,000+ on Saturdays
  • 54% male, 46% female 
  • Core age groups: 25 to 44
  • LSM 7 to 10+ 
  • Family-oriented East Rand catchment

Facts & Figures

  • 300 stores including 60+ fashion boutiques and 13 jewellers
  • Trading Hour: 9am - 7pm Daily; Friday 9am - 9pm.

Home Truths

  • PopUp concept subject to centre management approval
  • Space may be provided as white or grey box 
  • Pop-up kiosk opportunities are available
  • Standard pop-up lease term is maximum 3 months

Previous PopUps

  • Sport Scene
  • Haute Afrika
  • Shellbrands