Blue Route Mall

Tokai, Cape Town Southern Suburbs

Blue Route Mall has been a Southern Suburbs institution since the early 1970s, and its longevity says everything about the loyalty it commands.

Located in Tokai, it sits at the gateway between the leafy green souther suburbs, and the laid back Deep South neighbourhoods of Lakeside, Muizenberg and surrounds.

With 600,000 visitors per month and 69% of shoppers at LSM 8 to 10+, this is a quality audience who shop here regularly and are genuinely open to discovering something new.

For brands targeting the mid-to-upper Southern Suburbs and Peninsular market, Blue Route offers real community depth, the kind that's harder to find in larger, more transient destinations.

The Crowd

  • 600,000 visitors per month
  • 72% female, 28% male
  • Age 25 - 34: 25% | Age 35 - 49: 33% | Age 50 - 65: 28%
  • 69% LSM 8 - 10+

Facts & Figures

  • GLA: 55,504m²
  • 120+ stores
  • 2,800 parking bays
  • Anchors: Woolworths, Checkers Hyper, DisChem, Ster-Kinekor

Home Truths

  • FICA approval required
  • PopUp concept subject to centre management approval