204 Oxford

Illovo, Johannesburg

The former Thrupps Illovo Centre has been given a contemporary relaunch as 204 Oxford. This convenience centre is positioned on Oxford Road between the Sandton and Rosebank business corridors, and draws a high-LSM, mobile, professional audience that stops here with purpose.

The tenant mix sets the tone: a refurbished Thrupps Grocer, Woolies Food Market, a whole suite of health and wellness services, an art gallery, music store, a handful of great restaurants and newer family-friendly activities like Clay Café broadening the appeal.

With roughly 10,000 office workers immediately on its doorstep and around 70,000 travelling between Sandton and Rosebank within easy reach, the daily audience is consistent, looking for quality and convenience.

This is a premium, high-intent environment, ideal for beauty and lifestyle brands that want to connect with an aspirational Joburg daily shopper.

The Crowd

High-earning professionals and commuters from the Sandton-Rosebank office corridor
Local residents from Illovo, Rosebank, Killarney and surrounds
LSM 9 - 10+; dominant LSM 10 (33%) and LSM 9 (29%)
~85,000 households in the immediate catchment

Facts & Figures

~10,000 immediate office workers; ~70,000 corridor workers within reach
Anchors: Thrupps Grocer, Woolworths Food Market, Naked Coffee Clay Café, health, beauty and wellness services
Strong weekday lunchtime and after-work trade; steady weekend residential footfall

Home Truths

PopUp concept subject to landlord approval
Space may be provided as white or grey box, with no base fittings
This is a destination centre, and brand-audience alignment is very important.

Previous PopUps

Denshé Beauty