Kanye West

In 2016, Kanye West popped up in 21 cities around the world in one day; Cape Town was one of them. Each was stocked with customised Life of Pablo tour merch. The popup locations were announced 24 hours before opening; and doors opened to fans that queued overnight to be one of the firsts inside.

21

Pop-ups launch worldwide

24

Hours each store was open

1,000,000’s

of fans share their experience online