What initially began as an ambitious dream to bring the freshest fashion to South Africa as an online retailer and wholesale distributor, has evolved into so much more with the opening of physical Colourbox boutiques! In their favour is the fact that the ability to create a welcoming, elegant space comes naturally to owner, Sigal!
Popping up has proven to be a great way for Coloubox to trial locations for permanent stores (their Melrose Arch boutique started as a popup) and to create seasonal concept stores (like their Bree Street summer popup in 2017) that exhibit a curated selection of stylish and comfortable designer goods, sourced locally and globally.
Number of stores
Number of popups to date